A few weeks ago when NVIDIA launched the GTX 560 Ti there was a little bit of movement in terms of Radeon pricing to make the cards more attractive to consumers but that wasn't the main response from AMD. Quite quietly they added a new product to their 6900 family of cards, a 6950 which was equipped with 1GB of memory rather than the standard 2GB. This new card, with less memory, was able to hit a lower price point than the original model and so became a competitor to the 560, taking that title away from the 6870.