GeIL (Golden Emperor Int'l Ltd.) has been around since 1993. They have made a substantial footprint in the memory market putting them at the top of the list amongst the best. As it would appear, they plan to bring their new company in like a "drop of the hammer" laying the law down. With their first set of units getting ready to hit the market, they are starting off with two series of power supplies catering to the high standard of 80 Plus gold certification. As we have already seen in recent months. The units boasting the 80 Plus Gold certification, have been putting down the numbers. If there was a time to drop the hammer, I guess now is as good as any.