Sunrise is a completely new brand formed by an OEM manufacturer that has been making earbuds for a long time. The Sunrise brand will focus on providing earbuds and in-ears for the more budget conscious crowd. The earbuds start at $20 for the AS-Miss and $40 for the AS-Charm and their high end offering the AS-Charm will sell for $80.The AS-Charm earbuds resemble the Yuin PK1 earbuds we reviewed a while ago specification wise. The driver is a 15 mm 150 Ohm moving coil design. Fortunately for those interested, Sunrise sells their AS-Charm for almost half of what the asking price is for a set of Yuin earbuds. The AS-Charm earbuds are quite hard to drive for a normal DAP, but if you get a setup able to power them properly the reward should be plentiful.