When RIM Revealed the BlackBerry PlayBook in September 2010, the tablet was met with great excitement and hype, particularly from the professional, die-hard BlackBerry crowd. According to RIM, the PlayBook was designed to "give users what they want, including uncompromised web browsing, true multitasking and high performance multimedia, while also providing advanced security features, out-of-the-box enterprise support and a breakthrough development platform for IT departments and developers."