Well the battle is on. With everything unveiled on both sides, nVidia and ATI are going at it with guns blazing. With close to a half-year lead, ATI has a distinct advantage in this war in that it has had plenty of time to unleash its full arsenal while nVidia is still deploying. With the 5550, ATI is covering the casual gamers and graphics professionals out there by delivering modest DX11 capable power at a measly $70. At that price, you can budget this card into almost any build, and with the HDMI port, I can see this card going very nicely into an HTPC.