In the months since its release, NVIDIA’s Kepler has reached impressive levels of popularity. The GTX 680 had waiting lists as long as we’ve ever seen, the GTX 670 remains a price / performance leader and the astronomically expensive GTX 690 is the fastest single card on the market. Unfortunately, there really hasn’t been anything geared towards sub-$350 price points but that’s all about to change with the GTX 660 Ti 2GB. The GTX 660 Ti continues NVIDIA’s march down-market into lower pricing segments by targeting those with GTX 460 and HD 6870 series products that are looking for a significant performance boost in today’s more demanding games. Traditionally, the cards within the $199 to $349 price brackets are hot commodities and the GTX 660 Ti looks to be no different. This sweet spot segment has housed cards like the GTX 560 Ti, GTX 460, and now that their prices have been cut, the HD 7870 and HD 7950 as well. For those of you who need a quick recounting of history, every one of those products defined its generation and are still sought-after commodities.