NVIDIA was late to the DirectX 11 party, but they have been bringing out DX11 video cards based on the Fermi architecture as fast as they possible can. The NVIDIA GeForce GTX 480 graphics card hit the streets on April 12, 2010 and at $499 and is the flagship video card for NVIDIA right now. NVIDIA also launched the GeForce GTX 470 video card at the same time using the same GF100 core, but with some features disabled and lower clock speeds for $349. A little over a month went by and then NVIDIA released the GeForce GTX 465 graphics card that used the same GF100 core, but stripped down even further at a lower price of just $265. Today, NVIDIA is releasing their first DX11 graphics card below the $200 price point, which is a very big deal.  This is the sweet spot for the graphics card industry as most gamers are willing to pay $199 for a gaming graphics card that is able to play the latest game titles.