Over the last couple of years, MSI has made a concerted effort to bolster their reputation as a premiere brand in the PC enthusiast space. MSI’s motherboards, graphics cards, notebooks, and virtually every other high-profile product family in their repertoire has been revamped and updated in some way to differentiate them from the competition. Whether or not MSI’s efforts have paid off across the board is a matter of debate, but there’s little doubt that the company’s “Twin Frozr” line of graphics cards stand out from plain-vanilla reference cards.