To satisfy entry level enthusiasts, Kingston expanded their HyperX lineup by adding HyperX Blu kits. These kits consist of high performance, a seamless clipless design, heatspreaders to improve thermal performance, and most important of all, value.Kingston's HyperX Blu kits aim to offer HyperX performance without asking the typical HyperX price. For the first time ever, gamers and PC enthusiast can have HyperX performance at a very affordable price. From what we've experienced first hand, there isn't much different between HyperX and HyperX Blu, except the price. If you've always wanted Kingston's HyperX memory but couldn't justify the cost, HyperX Blu might just be the right kit for you.