There are various ways for the manufacturers of coolers for PC components to draw customers to their products. They can emphasizesuch benefits as high cooling performance, low noise, a compact or gigantic size, eye-catching packaging, highlighted fans, low price or a lucky mix of any of these. But perhaps the simplest way is just to name your product in a remarkable and attention-grabbing manner. That's why Deep Cool and ThermoLab took the names of their new products from the Wachowskibrothers’ cult trilogy The Matrix. The name of the first product, Deep Cool Ice Matrix 600, contains the word itself whereas the cooler from ThermoLab is called Trinity, which is also the name of the Matrix heroine brilliantly portrayed by Carrie-Anne Moss. In this review we will put aside the philosophical and religious ideas of the trilogy to focus on the performance, noisiness and versatility of the new Matrix-themed coolers. Let’s get started.