The performance memory market has continued to push the performance envelope over the last few generations of hardware, each new development ushering in more speed and better performance.  But beyond speed, memory has not yielded much material to the marketing departments.  We all know that the marketing departments are tasked with getting products on the market and into your hands. But other than performance, the only marketable aspects in the segment are fancy heat spreaders, cooling fans and the occasional LED strip. So with this we had to ask, has innovation hit a roadblock?  I thought so, but then I’ve never been a huge fan of gimmicky marketing. If you read my last memory review about the Corsair Dominator GTX3 DIMMs, you’ll see why.