Creative Labs have been amongst the biggest producers of multimedia audio equipment for the best part of the last fifteen years. Their well known presence in the industry has also seen them being several award winning products and a long line of gamer based support which has consistently grown over the years; this thanks in no small part to Creative labs’ proprietary environmental audio system, EAX.Lending from that vast track record of experience building audio equipment, Creative have now begun to develop systems based on Bluetooth which are oriented towards iPhone and iPod use.