A number of years ago there was one company who were driving enthusiast cooling forward, at least for non-air units. That company was Asetek and there were a number of products they created, including the excellent Vapochill which helped them gain a hard-core audience. For the mainstream user though these high end cooling systems always seemed a little too complex or even scary to install and use. In fact, for most people changing to a large air cooler was more than they were willing to attempt... never mind a Cooler Master V10 (Air+Tec) cooler.