Over the holiday weekend, Activision hosted their first ever Call of Duty XP event in celebration of the best-selling Call of Duty franchise.  Activision dubbed this as the “Ultimate Fan Experience” and we were at ground zero to cover it.  Announced earlier this summer, the Call of Duty XP L.A. event is Activision’s answer to BlizzCon, MacWorld or QuakeCon where game developers and advertisers can reach the consumer directly.  The event was hosted on 12-acre compound in West L.A. where Howard Hughes’ Spruce Goose was built.  Today, the location is mostly used as a large movie set for blockbusters like Transformers.  This weekend was a different kind of blockbuster one with close to 7,000 COD Fans who paid $150 per ticket to gain access.  For the price of admission, each attendee received a voucher/code for Call of Duty: Modern Warfare 3 Hardened Edition when it is released November 8th.