Not long ago, ATI was late to market with their DX10-supporting architecture and it looked like NVIDIA was about to run away with the performance crown. Somehow even after the minor disaster that the HD 2900-series was, the boys in red were able to hold on for dear life until they had products that could compete on a level footing with the best the competition could offer. If we fast forward to the present day, the roles of each company have dramatically reversed with ATI taking its first plunge into the DX11 marketplace while NVIDIA is struggling to find a way to answer.