Asus has been around a long time and is one of the top rated motherboard and graphic card manufacturers in the world.  In the graphics cards area they are well known for their innovative and attractive cooling solutions to deal with the heat generated by the latest round of GPU's.  This time around they sent us their take on the Nvidia GTX 570 with their custom cooling solution the direct CU II dual fan cooler on a custom PCB with the promise it can overclock like a wolf.