NVIDIA has been slowly trickling out GeForce 400 series graphics cards since April 2010 when the company first launched the GeForce GTX 480. Today, NVIDIA is releasing another new DX11 graphics card, but this time around it is an entry level card with an MSRP of just $79.99. This is a very popular price point for video cards and one where NVIDIA has been lacking a DX11 offering for nearly eight months now as the ATI Radeon HD 5500 series has had no direct competition there. The GeForce GT430 is aimed at entry level and mainstream users who want to build a multimedia or HTPC and possibly do very light gaming. We are talking about gaming at resolutions of 1280x1024 and below here. If you are talking DX11 titles, even at those resolutions you'll need to turn down the eye candy to get smooth performance. NVIDIA appears to be okay with this as they designed the GT 430 GPU to be an entry level card where full 1080p HD video playback, image/video editing and Blu-ray 3D are more of an issue. The NVIDIA GeForce GT 430 will replace the GeForce GT 240 in the NVIDIA product line-up, so if you currently own one of those cards it has now been deemed 'old' and has been replaced. NVIDIA knows that this market is a very big deal and with the launch of the GeForce GT 430 video card they hope to dominate this little slice of the market.