Unlike cases, the aesthetics of RAM will not be something that a user will need to deal with on a daily basis. This means a user can pick the ugliest piece set of ram they can find and as long as it has the same timing, and speed will perform just as well as a tricked out set of RAM. None-the-less enthusiast with Plexiglas windows on their case may want RAM that goes along with the color scheme being used in their system.